If you are an electrician or an installer, you are already inside the client's home. You replace the panel, fit the solar array, check the wiring — and every month that same client pays an electricity bill to someone else. Selling them the electricity too is the natural next step, and for a few years now you have not needed to be a licensed utility to do it.
Can an electrician sell electricity?
Yes. The usual confusion is assuming you must register as a utility with the regulator, post guarantees with the grid and market operators and run a back office. That is true if you want to be the utility. It is not true if you work with a white-label energy platform.
In that model a licensed supplier operates behind the scenes — contracts, billing, market and regulation — while you sell under your own name to your own clients. No licence, no guarantees, no months of paperwork. Your job is the one you already do well: talking to the client who trusts you.
What you actually need (and what you don't)
What you do not need: knowledge of the wholesale market, an understanding of access tariffs, or the ability to recite the difference between the regulated and the free market. The platform handles that part.
What you do need is simpler than it sounds:
- The client's bill or their supply point reference. That is enough to start. The comparator reads the real consumption and calculates the best available tariff.
- Five minutes per contract. Contracting is fully digital, signature included. No paperwork to carry, no office to visit.
- Your client base. The people you have already done a job for. You do not need to find anyone new to begin.
There is one area where an installer has an edge over any energy salesperson: contracted power. Half the country overpays for power because nobody has looked at the panel since the installation went in. Our platform pulls the real consumption of the supply point and recalculates the optimal power by period — on business bills that can mean hundreds or thousands of euros a year. You understand why better than anyone, and it is an argument you do not have to defend: you simply show it.
How much you earn selling electricity
The income is not a one-off commission: it is a recurring margin on consumption, for as long as the client stays with you. With a typical mix of homes and small businesses, every active contract leaves around €115 a year.
In installer terms: if you have worked with 200 clients over the years and half of them sign their electricity with you, that is roughly €11,500 a year that repeats without climbing a single roof again. At 300 contracts it is around €34,500. Run it with your own numbers in the margin calculator.
The other half of the argument is the client: they only switch if they win. That is why we work with prices indexed to the real market cost — among the lowest you can offer — with power optimisation on top. In practice the bill improves in the large majority of cases analysed.
Sales agent for a utility, or your own brand
You may already have been offered an agent or partner deal by some utility. It works, but the difference is worth seeing clearly:
- As an agent you sell someone else's brand, earn a commission per contract and the portfolio is not yours. If the terms change tomorrow or the agreement ends, nothing you built stays with you.
- With your own brand the client is yours, the recurring margin stays with you and you can grow: set your prices, build your own sales network and run it from a panel where you see all the activity.
For a sole trader adding some income, an agent commission may be enough. For anyone who wants to build something that scales and holds its own value, it is not. We go into detail in white label vs opening your own utility.
How to start, step by step
- Choose the model. Operate under our supplier at no cost, or build your full white-label brand with your own domain and panel.
- Sign up and get platform access. Comparator, CRM and panel. It takes days, not months.
- Test with three real bills. Take three clients you trust, upload their bills and see what comes out. It is the best way to know whether the model fits you.
- Scale with your client base. Once the routine is second nature, bring in the rest of your clients and, if you want, other sales reps.
Quick questions
Do I have to drop my work as an installer? No. Most people add it to what they already do: same client, same visit.
What if the client has solar self-consumption? Even better: surplus compensation and the right tariff are exactly where good optimisation shows. We cover it on the page for solar installers.
Who supports the client if something goes wrong? Operations and billing run behind the scenes; you decide how much contact you want to keep.
If you want to see it with your own clients in front of you, book a 30-minute demo and we will look at real bills together.