White-label energy in Spain: everything you need to know
What it is, who can do it, how selling electricity and gas under your brand works, the difference with opening a supplier, energy switching, and how much your channel can earn from the first contract.
What is white-label energy?
White-label energy is a model where a company —an insurer, a consultancy, a solar installer or a property manager— offers electricity and gas supply to its clients under its own name and brand, without obtaining a supply licence or managing the wholesale market directly.
In practice your company acts as a commercial channel: it acquires clients, manages proposals and earns a recurring commission per active contract, while a licensed supplier invisibly handles the regulatory relationship, physical supply and billing. Your clients see your company; you earn recurring income; the technology and supply are the infrastructure no one sees.
Who can sell energy under their brand in Spain?
Any company with a client base can become a white-label energy channel. The best-fitting profiles are:
- Insurers and brokers: they already have annual contracts with clients who also pay an electricity bill.
- Energy consultancies: they already advise on energy but without professional tools (real SIPS, CRM, PDF proposals).
- Property managers: they manage many supply points and can centralise the energy of their whole portfolio.
- Solar & self-consumption installers: they have the client's trust and add supply and grid-tariff optimisation as a natural complement.
- B2B service companies: telecoms, security, facility… any business client base can add energy as a service.
No specific licence is required to operate as a commercial channel: the supply licence is provided by the licensed supplier backing the platform.
White-label vs opening an electricity supplier
To enter the electricity business a company has two paths: opening its own supplier or launching white-label energy.
Opening a supplier means a long process: authorisation from the regulator (CNMC), guarantees and collateral, joining market (OMIE) and grid systems, buying energy with its price risk, an operations team and a permanent regulatory burden. It needs capital, time and taking on market risk.
White-label gives the same client-facing result —your brand selling electricity and gas— but with no licence, no collateral, no energy purchasing and no market risk, live in days. For most companies that already have a base, white-label is the best alternative to opening a supplier. We cover it in white-label vs supplier.
Energy switching: changing supplier with no outages
Switching is changing the supplier of a supply point. In Spain it is free, with no power cuts and nothing physical to change: the meter and the distributor stay the same; only who bills changes. It is processed electronically and usually completes in a few days.
For a white-label channel, switching is the acquisition lever: every client who moves to your brand is onboarded frictionlessly and starts generating recurring margin. The platform manages the change end to end, so your client only notices a better bill with your logo.
AI power optimisation: SIPS, CUPS and the 3.0TD tariff
Contracted-power optimisation is the platform's strongest technical edge. Most companies have oversized power because no one has reviewed it since signing: doing it well requires SIPS access, max-demand analysis per period and optimal-power calculation.
- Accesses the real-time SIPS of the client's CUPS.
- Extracts the real max demand of the last 12 months per tariff period.
- AI automatically computes the optimal power per period (key in 3.0TD and 6.1TD tariffs).
- Shows in euros the saving the client would get with optimised power.
Typical result: a 15-35% reduction in the power term. For a company with 45 kW on 3.0TD, that can be €800-€2,500 a year of extra saving.
Products: fixed, indexed, BOE power price and natural gas
A white-label platform is not just a tariff comparator. You can offer a full range under your identity:
- Fixed electricity price: budget certainty; the client knows the price per kWh for the whole term, independent of the wholesale market (OMIE).
- Market-indexed price: variable tariff linked to OMIE's hourly price, ideal for those who can shift consumption to off-peak hours — the free-market equivalent of the regulated PVPC, but with your brand.
- Power term at BOE price: the regulated floor published in the official gazette (BOE), the minimum no supplier can beat. Combined with AI optimisation, power savings reach 15-35%.
- Natural gas, fixed or TTF-indexed: electricity and gas on one platform, under your brand, raising average ticket and reducing churn.
Why we have the lowest prices on the market (and beat almost any bill)
The biggest difference versus other white-labels is how the price is built. The starting price is the BOE price: the regulated floor, with no margin for the supplier. We don't start from a sale price with built-in profit, but from the lowest possible regulated cost.
From there a revenue-sharing model applies: everything added above the base price is shared between the channel and the platform via a sharing coefficient you control. You decide how much margin to add in each case; that margin is what gets shared. Because the starting point is so low (BOE, no margin), we can improve almost 100% of the bills coming from another supplier.
The result, compared with other white-label platforms: the lowest starting prices on the market, guaranteed. The same product under your brand, but with an unbeatable base cost and a transparent split you govern.
How much can a white-label energy channel earn?
A white-label channel's income is recurring: it is generated automatically every month a contract is active, with no extra work. You set the price you offer your clients; the platform provides access to the best prices and all the technology.
The business is in the margin per kWh over your portfolio's consumption. A mid-size B2B base can become tens of thousands of euros of recurring margin a year. Calculate yours in the margin calculator.
How a white-label energy channel is paid
A white-label channel does not buy or resell energy: it earns a recurring retribution generated by the portfolio it brings, while contracts stay active. It has three components:
- Energy consumed — a margin on every kWh your clients consume. The main item, growing with the portfolio's consumption.
- Contracted power — a retribution on the contracted kW of each supply, stable month to month regardless of consumption.
- Extra operating costs — for example, a share of distribution and management costs recognised to the channel.
With a typical mix (20% businesses on 3.0TD, 80% homes on 2.0), every active contract leaves around €115 a year in recurring margin. Simulate your own numbers in the business-model calculator.
For channels that want to scale fast, an upfront payment is also possible to boost the sales network: funding acquisition, hiring more agents or accelerating rollout — a lever to grow without cash-flow limits.
The platform: everything it includes
LEiA (LeadEnergIA) is a white-label energy platform with real SIPS access for electricity and gas channels. Unlike a normal comparator, it accesses each CUPS's SIPS and uses AI to optimise contracted power automatically.
- Kanban CRM for visual management of electricity and gas opportunities under your brand.
- Comparator with real prices (fixed, indexed, BOE), sorted by real saving.
- Power optimisation with real SIPS + exclusive AI.
- PDF proposals with your logo, for electricity and gas, in one click.
- Web capture with a personal link, QR and embeddable widget.
- AI invoice import: CUPS, consumption, power and tariff automatically, even scanned bills.
- Multi-user and multi-product with roles and per-agent commissions.
See each part in the platform demo.
Glossary of the Spanish energy sector
The terms that come up most when selling electricity and gas under a white label:
- SIPS — supply-point information system: the real consumption and power history of each point.
- CUPS — universal supply-point code, uniquely identifying each meter.
- 2.0TD — low-voltage access toll up to 15 kW (homes and small businesses).
- 3.0TD / 6.1TD — tolls above 15 kW, with 6 energy and power periods (businesses).
- PVPC — the regulated tariff indexed to the market.
- OMIE — Iberian electricity market operator, setting the hourly wholesale price.
- Tolls and charges — regulated grid and system costs passed on in the bill.
- Power term — the fixed part of the bill for contracted kW; priced in the BOE.
- BOE — the official gazette, where regulated access prices are published.
- TTF — the European natural-gas reference index.
- Switching — changing a supply point's supplier, free and with no outages.
- Self-consumption — own (solar) generation alongside grid supply.
- Supplier vs distributor — the supplier bills and sells; the distributor is the physical grid (not chosen).
How to choose a white-label energy platform
Not all white-label platforms are equal. Before choosing, check:
- Real SIPS access and AI power optimisation — the biggest saving differentiator, rarely offered.
- Full products: fixed, indexed, BOE power price and natural gas too.
- Truly your brand: domain, panel, PDF proposals and capture with your identity.
- Clear economics: retribution on energy, power and operations, plus upfront to grow.
- Portfolio protection: client attribution, non-circumvention and orderly portability.
- Time to launch: live in days, not months.
If you want the best alternative to opening your own supplier, these six points make the difference.
FAQ
Do I need a supplier licence to sell energy under my brand?
No. In the commercial-channel model the licence is provided by the licensed supplier backing the platform. You act as a commercial intermediary, just as a broker sells insurance without being an insurer. The same applies to natural gas.
How is it different from opening an electricity supplier?
Opening a supplier requires a CNMC licence, collateral, energy purchasing and taking on market risk. White-label gives the same client-facing product with no licence and no risk, live in days.
What is switching and does it cost the client anything?
Switching is changing the supplier of a supply point. It is free, with no outages and no change to the meter or distributor; only who bills changes. It is processed electronically in a few days.
How long until it is operational?
Between 3 and 7 business days from signing. Your branding (logo, domain, colours) is set up in parallel, so on day one you can already generate proposals with your identity.
Can I offer fixed, indexed and BOE at the same time?
Yes. The platform handles different product types simultaneously —fixed, indexed and BOE power price— for both electricity and gas, under the same brand.
Can I manage clients from any distributor?
Yes. The platform works with access to the main distributors in mainland Spain (Endesa, Iberdrola, Naturgy/UFD, e-distribución, etc.), regardless of who distributes in the client's area.
How is it different from a normal tariff comparator?
A comparator only crosses prices. The platform accesses each CUPS's real SIPS, optimises power with AI, generates branded proposals and manages the whole portfolio —electricity and gas— as a complete sales channel.