White-label energy is the model that lets any company sell electricity and gas under its own brand without becoming a licensed supplier or applying for a licence. You bring the brand and the client relationship; a technology platform handles operations, billing and supply.
What white-label energy actually is
In a white-label setup, your company offers electricity and gas tariffs under your name, your logo and your usual service, while leaning on the infrastructure of an authorised operator. The client feels they're signing up with you; behind the scenes, a platform handles contracts, billing and technical support. It's the same model telecoms, insurers and banks have used for years to launch products without building the whole machine from scratch.
Why more companies choose it
- No licence, no guarantees. You don't register as a supplier, post collateral or take on the regulatory burden.
- No market risk. You don't buy energy on the wholesale market or expose yourself to its volatility.
- Your brand, untouched. The client stays yours and you strengthen the relationship with a product that's paid every month.
- Recurring income. Every client invoice generates margin month after month, not a one-off sale.
What you need to start
Essentially three things: a client base or a sales channel (however small), a brand to operate under, and a platform partner providing the technology and supply. What you do not need is a licence, a regulatory team or capital to buy energy.
How to launch, step by step
- Define your brand and tariff positioning.
- Set your margin. Decide how much you earn per kWh and how much saving you pass to the client.
- Activate the platform: CRM, comparator, AI power optimisation and a panel for your team.
- Start signing up your clients under your brand. Billing and support run behind it.
How much you can earn
The business is in the recurring margin per kWh over your portfolio's consumption. A mid-size B2B client base can generate tens of thousands of euros a year, recurring. See it with your own numbers in our margin calculator.
If you're torn between this and opening your own supplier, read this: white-label vs opening your own supplier. And if you're clear, tell us your case and we'll build it with you.