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Launch your own
energy brand

Turn your client base into recurring electricity and gas income. This is more than a white label: we build the whole infrastructure so you can go to market under your own brand — partner supplier, technology, digital contracting and ongoing management of your clients' energy — with prices among the lowest in the market. No licence and no risk.

API friendlyFrom lead to active contractWhatsApp · Twilio · Voice agentSigned webhooks
98%
bills improved
No
licence
100%
your brand
∞
recurring income

✓ The alternative to starting a utility — no licence, no guarantees

What we do

Not just a white label: the whole infrastructure

We don’t hand you a tariff to resell. We give you a complete energy brand —electricity and gas— with your name, your logo and your prices, the licensed utility that invoices behind you, and the platform your team sells, onboards and renews with.

Your brand, not ours

Your name, your logo and your domain. The client signs up with your energy brand from start to finish. We stay invisible behind it.

Tools to sell better

Tariff comparator, AI capacity optimisation, a panel for your sales team, 100% digital onboarding and every contract tracked to activation. Plus an API to connect your own system.

No licence, no risk

No utility licence, no REE/OMIE guarantees. A licensed utility bills the client; you keep the recurring margin.

Product universe

Everything your energy brand can sell

A continuously expanding platform. You start with electricity and keep adding products on the same portfolio and the same brand.

Electricity

Smart comparator + capacity optimisation. We improve 98% of bills by combining a better tariff with AI capacity recalculation.

1.480 €
1.205 € −19%

Capacity optimisation

The only ones with real SIPS access. We recalculate each client’s P1–P6 periods and cut the bill beyond a simple tariff switch.

P1
P2
P3
P4
P5
P6

Natural gas

Coming soon

The same white-label model applied to gas. One brand, two products, twice the recurrence.

Virtual battery

Solar surplus turned into credit. The ideal cross-sell for photovoltaic installers.

+34 €/mes

Web comparator

Your own comparator on your website. Capture leads by showing the savings before asking for contact details.

Lead → CRM
Why white-label

Thinking of starting an energy utility? There is a better way

Starting your own utility means a licence, guarantees and months of paperwork. Being a mere agent leaves you with no control or recurrence. White-label energy is the best alternative: it combines the brand and control of your own utility with the speed and low cost of a partner.

Start your own utility

Your own licence
✕Utility licence and registration as a market participant
✕Guarantees with REE / OMIE
✕Significant capital and deposits
✕Months of regulatory paperwork
!Your own team and back-office
✓Your own brand and margin

Be an agent or partner

You sell someone else’s brand
✓Quick to start, no licence
✕You sell someone else’s brand and prices
✕One-off commission, no real recurrence
✕No control over the client
✕The relationship can be cut off
!Little differentiation
The best alternative

White-label with LEiA

The best of both
✓Your own energy brand
✓No licence or guarantees
✓Up and running in days
✓Prices among the lowest in the market, plus AI technology
✓Recurring income that stays with you
✓Full control of your portfolio

In short: white-label energy is the fastest, cheapest and safest way to have your own electricity and gas utility. You get your brand and your recurring margin, with no licence, no guarantees. A licensed utility bills the end client for you; you focus on selling to your portfolio. And unlike being an agent or sales rep for someone else's brand, here you build your own structure: your sales network, your portfolio and a margin that scales with you.

Shall we go through it in 30 minutes?

We show you the platform live: product, real prices and the margin each contract leaves. Free demo, no commitment.

The platform

What the tool looks like inside

The comparator as it looks in the CRM today. Pick the tariff and, with one slider, decide how much the client saves and how much you earn.

Tariff comparator
Sample café · 3.0TD · 48,000 kWh a year
Base tariff
Your brand Fixed 3.0Fixed price, 12 months3.0TD
Your brand IndexedFollows the market month by month3.0TD
Your brand Stable 24Fixed price, 24 months3.0TD
Current bill€11,900/yr
Annual use48,000 kWh
Power30 kW
Agent commission
Max. client savingMax. agent commission
€0/kWh€0.0180/kWh energy commission€0.05/kWh
How the difference is split
€1,636€864
Client saving€1,636/yr€136/mo
Your commission€864/yr

Annual amounts, before taxes.

The CRM comparator screen. Sample data.

Try it with a real case. These are the same tools your clients will see under your brand.

Shall we look at it in 30 minutes?Free demo · prices among the lowest in the market · no commitment
After the signature

Money isn’t lost in the sale: it’s lost in the paperwork

An accepted proposal is not yet a contract. This is the part that decides how many sales end up paying commission.

Onboarding queue

A work queue that wants to look empty

When the customer accepts, the file enters a queue where every card says what is missing, who resolves it and how many days it has been stuck.

  • You only work what is yours. What the customer owes, you chase; the rest you see in full, but the back office works it.
  • A rejection arrives with its reason, and the reason decides whose job it is.
Automations

What a person no longer does

The main advances, for information:

  • Read the invoice and query SIPS with the CUPS.
  • Compute the comparison and seal price and document on send.
  • Measure every link open and stop the emails the moment the customer replies.
  • Next: rejections route themselves, renewal alerts fire on a condition and the contract moves with the event.
Renewals

The contract doesn’t expire: it rolls over

The risk is not the date, it is the price the rollover comes in at. The portfolio shows the real state of every contract, not a countdown.

  • Renews by itself · notice window open · rollover at a worse price.
  • Every rollover is paid like a new contract: the renewals list is income with a date.
Integrations

API friendly: your system leads, ours answers

The account and the cost belong to the channel; the platform provides the orchestration. You connect what you already use, and everything ends up inside the file.

API friendly

REST API and signed webhooks

Your system creates leads and launches contracts; we notify you of every change with a signed event.

  • If your endpoint doesn’t answer, we retry
  • Production and test keys
Read more

WhatsApp, Instagram and Facebook

The customer sends their bill on WhatsApp and gets the offer back. And the conversation enters the file instead of dying on a rep’s phone.

  • On your WhatsApp Business account
Read more

The phone line

The SMS with the contract link, the forward to the rep and the voice agent’s number. Twilio is the carrier, not the brain.

  • One number per channel, or your own SIP line
Read more

AI voice agent

Answers and explains the offer in the customer’s language. It reads the opportunity through the API and never sees margin, commission or IBAN. Without an explicit customer request there is no call: Spanish RD 88/2026 requires it.

  • Optional module, per channel
Read more

Your sales CRM

A mirror of the file in the CRM you already use —HubSpot, Salesforce or Pipedrive— so the team doesn’t have two places to look.

  • Not one field more than the API

Email from your own domain

Offers leave from your domain, not ours. Three DNS records and done: no new account, no passwords.

  • Templates with your brand; the switch is yours
One single projection. All three integrations read the same fields, and what goes out is declared, not what is hidden: margin, other channels’ commission and the IBAN go out in none of them.

Not every integration is at the same stage. In the demo we tell you which are in production today and which arrive in phases.

How it works

From your portfolio to recurring income in 4 steps

No development, no licence. We build your brand and you start converting clients.

1

We build your brand

We set up your energy brand: website, panel, domain and prices in your identity.

2

We train your team

Your reps learn to use the comparator and to track contracts in one session.

3

You sell to your portfolio

You offer electricity and gas to your clients with real savings, under your brand.

4

You earn recurring income

A licensed utility bills the client and you collect your margin, month after month, year after year.

Shall we look at it in 30 minutes?Free demo · prices among the lowest in the market · no commitment
Who it is for

Your portfolio is already worth more than you think

If you already have clients who trust you, energy is the perfect cross-sell: everyone needs it, every month.

The opportunity

A huge market, badly contracted

Most SMEs and households overpay out of sheer lack of information. That is your margin opportunity.

250 TWh
annual electricity demand in Spain
80%
of SMEs on improvable tariffs
98%
of bills we can optimise
Days
to get started, not months
Pricing

Start your way. Scale when you sell.

Always with prices among the lowest in the market for your clients.

Quick to start

With our supplier

Free

You operate through our supplier and we only take a small percentage of what you earn. No fees.

Access to the full platform
You operate through our supplier
Just a % on your margin
Comparator, onboarding tracking and web capture
AI power optimisation
Electricity and gas under your brand
Request access
Recommended

Custom white-label

Tailored

Your full brand, with your own domain and panel, tailored to your integrations and requirements.

Everything in the previous plan
Your own brand, domain and panel
Custom development to your requirements
API and webhooks to connect your system
Sales team & commission management
Integrations: own email, WhatsApp, CRM and voice agent
Recurring margin on your portfolio
Request information

Ready to launch your energy brand?

Fill in the form and we will prepare a tailored proposal for your portfolio. If you like, we can run a demo afterwards.

I want my energy brand
FAQ

Everything about white-label energy

The most common questions before launching your own electricity and gas brand.

What is white-label energy?

It is your own electricity and gas utility with your name, your logo and your prices, but with no need for a licence. The technology, wholesale prices and billing are provided by a licensed utility behind the scenes; you sell under your brand and keep the recurring margin.

Is white-label better than starting my own utility?

For most companies, yes. Starting a utility requires a licence, REE/OMIE guarantees, capital and months of paperwork. White-label gives you your own brand and recurring margin without those barriers: it is the fastest, cheapest and safest alternative.

Do I need a utility licence?

No. With the white-label model you need no licence or registration as a market participant. A licensed utility legally bills the end client; you operate under your brand on our platform.

How much does it cost to start?

It depends on the model you choose. You can operate under our supplier paying only a percentage of your margin, or build your own white-label brand (your own domain and panel) with a tailored setup based on your integrations. Tell us your case and we will send a proposal with concrete numbers.

Who bills the end client?

A licensed utility issues the bill to the client. That lets you operate under your brand without your own licence, with full legal guarantees.

What is capacity optimisation and why is it exclusive?

We have real access to SIPS, the system holding each supply point’s usage data. With that data and AI we recalculate the P1–P6 capacity periods and cut the bill beyond a simple tariff switch. Few platforms offer it.

Can I sell gas too?

Yes. Natural gas runs on the same white-label model. One brand, two products and twice the recurrence on the same portfolio.

What kind of company does this work for?

Any company with a client base: insurers, consultants, property managers, solar installers, telecom operators, real estate, agencies and more.

How long does it take to launch my brand?

Days, not months. We set up your brand, train your team in one session and you start selling to your portfolio.

Is it better to be a sales agent for a utility, or to have my own white-label energy brand?

If you want to grow: white-label. As an agent you sell someone else's brand, earn one-off commissions and cannot build structure. With a white-label energy brand like LeadEnergIA (LEiA) you work under your own brand, build your own sales network with a team panel included, set your prices on real market cost, and the recurring margin of every contract stays with you, year after year. It is a scalable business, not a commission.

How can I sell electricity and gas without being a licensed utility?

Through a white-label platform. A licensed utility operates behind the scenes (billing, market, regulation) while you sell under your own brand to your client base. With LEiA you get a tariff comparator, AI power optimisation and digital contracting from day one, with no licence or guarantees, and prices among the lowest in the market.

Can I build my own network of energy sales reps?

Yes — that is exactly what the platform is designed for. Every rep has their own access, you see all activity from the team panel, and the portfolio and margin stay with your brand, not a third party's. You go from being a rep to running your own energy sales structure.

Do I need energy-sector knowledge to sell electricity?

No — that is the whole point. The platform is built so you can sell electricity with no prior experience: enter the client's bill or CUPS, the comparator finds the best tariff and the AI optimises the contracted power; contracting is digital and the licensed utility runs everything behind the scenes. That is why everyone from electricians and installers to property managers uses it: the easiest way to start selling electricity.

Do you have an API? Can I connect my own system?

Yes, and that is what we call API friendly: your system creates leads, requests comparisons and launches contracts against our REST API, and receives a signed webhook whenever something changes (lead created, proposal accepted, contract sent or rejected, contract activated, settlement closed). If your endpoint doesn’t answer, the event retries and ends up as a task for a person. Each channel has its own production and test keys, with expiry.

What happens after the customer accepts the proposal?

The file leaves the sales pipeline and enters the onboarding queue, with four states: to sign, transferred, signing and issue. Every card says what is missing, who resolves it and how many days it has been stuck. The channel only works “to sign” —what’s missing there belongs to the customer—; the rest it sees in full but the back office works it. A rejection arrives with a normalised reason, and the reason decides whose job it is.

Can I connect WhatsApp, my CRM or my email?

Yes, on your own account and at your own cost: email from your own domain with three DNS records; WhatsApp, Instagram and Facebook inside the file; and a mirror into HubSpot, Salesforce or Pipedrive so your team doesn’t have two places to look. All three integrations read the same data projection: what goes out is declared, not what is hidden, and margin, other channels’ commission and the IBAN go out in none of them.

Does the AI call my customers?

Only if the customer asked for it. The voice agent —with the line through Twilio or your SIP— explains the offer in the customer’s language and answers questions, but never dials on its own: the outbound call is launched by the platform and only if a registered, current consent for that purpose is on record. Spanish RD 88/2026 forbids calling to offer supply without an explicit request, and the system makes it impossible rather than trusting that nobody does it. It says it is an AI in the first sentence and hands over to a person as soon as asked.

Resources

Energy blog

Practical guides on white-label, capacity optimisation and how to monetise your portfolio.

About us

Energy technology from inside the sector

We are not a tech startup that discovered energy. We are a team with direct experience in energy trading, PPA structures and supply in European wholesale markets.

We designed LEiA understanding the real processes of a utility and the pain points of channels operating in a complex market without the right tools.

Energy tradingPPAGOs / RECsWholesale marketsSIPS optimisation
Reference case
Our experience has allowed us to help companies such as Mercadona cover much of their electricity consumption through private power purchase agreements (PPAs). We have a track record in trading, renewable energy certificates (GOs/RECs) and financial structures for large-scale electricity trading.
Active channel
✓ Live
First channel integrated and running. Contracts are generated from the platform and tracked until they are active.
Technology
AI + SIPS
The only ones with real SIPS access for automatic AI capacity optimisation.
Model
White-label
Zero friction for the channel. Your brand, our back-end, your recurring income.
Free demo or contact

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